In Paradise We Trust is more than a fashion label – it is a way of life.

The idea didn't come from an open-plan office, but from the couch – somewhere between wanderlust, the desire for freedom, and the desire for something of our own. We wanted to create clothing that not only feels good, but also brings a piece of paradise into everyday life. With the birth of our daughter in 2024, this desire grew even stronger: to combine freedom in everyday life, creativity, and meaning – and that's precisely how our brand was born.

Our Mission

We create colorful, sustainable streetwear with character – inspired by tropical vibes, music, and nature. Each piece is printed only after your order – on demand instead of fast fashion. Our oversized hoodies and sweaters stand for maximum comfort, bold prints, and honest values.

What we stand for

• 🌱 Sustainability: No stock items, fair materials, plastic-free shipping
• 🌞 Joy of life: Prints with vibes – for festivals, van life & everyday life
• 🧥 Feel-good comfort: Oversized. Soft. Like a vacation on your skin.
• 🧠 Conscious consumption: Quality over quantity – wear what reflects you

From the idea to the drop

Our designs are born in our heads, on our sketchbooks—or spontaneously while listening to our favorite song. We produce locally in the Murg Valley (southern Germany), with great attention to detail and short delivery times. Each piece is unique—just like you.

Wear paradise. Every day.

Whether you're chilling in the park, traveling, or just in everyday life – our pieces are meant to accompany you, inspire you, and give you the feeling: I'm wearing exactly what I feel.

Feel good. Do good. Look good.
Welcome to our world.
IN PARADISE WE TRUST